I’m a Postie! (a what?)

Posted in General Business  by: Sandi
May 27th, 2008

A postie. I said, I’m a postie. What is that, you might ask? Let me start with a little background.

I have my own blogs for both business and personal blogging. (If you’re really brave…you can visit my personal blog at www.sandijohnson.com ) I do a lot of work on clients’ blogs. Understandably, I’m always interested in learning more about blogging and blog marketing. I’ve read about SEO for blogs, how to monetize a blog, how to promote a blog, how to write great blog post titles, etc. I’ve even done some more in-depth research about blog sponsorship and paid blog marketing.

In doing research on the various ways to improve a blog’s performance and generate revenues from a business blog, I stumbled on paid blogging sites like PayPerPost, Social Spark, and others. I even joined PayPerPost so I could get a first-hand look at how these sites work. I have to admit, I was skeptical at first. That’s understandable. There’s a certain initial ick-factor to getting paid to post on specific topics when we’re talking about a business blog. However, after having experienced PayPerPost myself for the last 3 months, I’m thinking it’s not bad. Not bad at all, actually. Some of the opportunities posted in the last 90 days were from companies I’ve actually done business with & could therefore write intelligently (and ethically) about.

Granted, there’s no “big” money to be made by occasionally picking up an opportunity here or there. At least not the way I do it. (Only accepting opportunities for companies with whom I actually have experience to draw from/share with readers.) However, even just the small scattering of paid posts I have done for PayPerPost in the last 3 months have been enough to cover the cost of my site hosting for this year. And, they pay on time - as promised, which is a huge thing for me. (Don’t make me waste my time crafting a sponsored post, only to have it not be profitable.)

Check them out for yourself and see. They may (or may not) be a “fit” for your blog. If they are, you can definitely earn more through being a PayPerPost Postie than by using those tacky search engine ads all over your site. Just remember that if you’re going to do paid posts or blog sponsorship, do it ethically and let your readers know what you’re doing.

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